She wanted to capture the spirit of her space in an identity that would reflect both her personality and the experience she imagines for her clients Her wish was for something organic and fluid, with retro and lo-fi influences, in tune with her core values: inclusivity, kindness, freedom, resilience, and human connection. I helped her define the values and vision of Deal With It, then built a complete visual identity — from the logo and color palette to the storefront design.