DxO - Nik Collection
UX / UI Design
To celebrate the 25th anniversary of Nik Collection — a suite of creative photo editing plugins acclaimed by photographers and visual artists — I led the design of the main landing page for version 3, a strategic entry point in the conversion journey.
The goal was twofold: to highlight the brand’s legacy through an interactive timeline, and to showcase the 25 new presets, encouraging users to either purchase or try the software for free.
I developed a clean, impactful UI direction built around strong visual storytelling, combining product demonstration with optimized calls to action. The experience was designed to seamlessly integrate into a multi-channel media campaign (emailing, ads, pop-ups), targeting both existing users and new professional photography prospects.
