IMPALA MOTEL
Branding / Art Direction
Impala Motel is a collective, based in Paris, that curates music events such as concerts, parties, and DJ sets across genres like rap, electronic, and afrobeat. They reached out to me to help restructure and redesign their visual identity. The goal was to build a recognizable, impactful and cohesive identity that could reflect their core values — freedom, respect, kindness, creativity, innovation, rigor, and transparency — and be easily adapted across digital, print, and live formats.
The identity is designed for a young, urban, and culturally engaged audience — people who value both the aesthetic and ethical aspects of the events they attend. The challenge was to create a brand image that feels authentic, vibrant, and unifying, helping Impala Motel grow its presence and connect with its community.
